A bit about us

BrandCraft was founded by Adam Charlton and Gregor Vand. We opened the studio after working within Hong Kong agencies and being frustrated with the normal working practice of taking on many clients resulting in a local brand-landscape of ill-conceived, rushed and impersonal work.


Why choose to partner with us?

We understand the subjectivity of our craft. We have a process-led design practice and deeply value our client partnerships. We believe transparency and communication is the key to great work and pride ourselves on our critical creative processes, forward-thinking, modern and refined design executions.

Our practice

We help companies to create brands. We design logos, visual identity systems, brand usage guidelines and tools, print, packaging and digital. Although each collaboration is different, we have a considered and curated work process to guide us through the project. → View our blog


Press & awards

While we do not submit projects to pay-for-entry design awards, our projects have been featured both in print and online magazines such as BrandNew, Branding Identity Design, Branding Served, Creative Talk Asia 2016, Design Ideas, Design Week UK, For Print Only, ffffound!, Looks Like Good Design, Netdiver, Packaging Served, Shijue, Subtle Patterns, The Inspiration Grid, Think Do, Ultra Linx, Under Consideration.

Clients & partners

We work with both small and large organisations, startups and multinationals. Our clients include → JP Morgan, Fair Trade Hong Kong and Swire Properties.

We are just as happy to discuss a new project or just to say hello. Please email our Design Director adam@brandcraft.hk