BrandCraft is a design consultancy working across brand identity, art direction, print, packaging and web. Based in Hong Kong, we have worked on projects in diverse industries including fashion, beauty, property and F&B. Our modern, critical style of design appeals to clients across industry sectors and geographic locations. We work with both small and large organisations, startups and multinationals. Our clients include JP Morgan, and Swire Properties. We have worked with clients in Hong Kong, China, South Korea, Japan and London.

We have a process-led design practice and deeply value our client partnerships. We believe that transparent communication is the key to great work and pride ourselves on our critical creative process, forward-thinking, modern and refined design executions. We support our clients by managing the project from brief to execution whilst also engaging our clients at every step of the strategic and creative process.

Our approach


While we do not submit projects to pay-for-entry design awards, our projects have been featured both in print and online magazines such as BrandNew, Branding Identity Design, Branding Served, Creative Talk Asia 2016, Design Ideas, Design Week, For Print Only, ffffound!, Looks Like Good Design, Packaging Served, Shijue, Subtle Patterns, The Inspiration Grid & Under Consideration.

Press & awards


Adam Charlton is a designer from the UK who lives and works in Hong Kong. He has worked with clients including JP Morgan, Swire Properties, Fair Trade, Four Seasons, Moët & Chandon and Fancl Cosmetics among many others.

His projects have been featured both in print and leading online branding blogs such as BrandNew, Branding Identity Design, Branding Served, Creative Talk Asia and Under Consideration. He has also exhibited projects in galleries and museums including the Victoria & Albert Museum of Art and Design. Adam is a member of the New York Art Directors Club and D&AD and holds a Master’s Degree in Design and Critical Practice from Goldsmiths University of London.

Creative Direction


Clients and partners


Artist Global
Bread Elements
Fair Trade Hong Kong
Hong Kong Science and Technology Parks
JP Morgan

Pacific Place
Pech Cosmetics
Rooftop Film Co.
Shipton Events
Swire Properties
The Study
Yun Ya