BrandCraft is an independent design consultancy specialising in creating visual identity systems.

We are a team of designers working globally from Hong Kong.


We work across brand strategy & execution

We work with startups and multinationals and have experience creating brands from the ground-up and rebranding established organisations.

— Visual identity
— Rebranding
— Brand guardianship
— Packaging design
— Art direction

Brand strategy
— Naming
— Brand audit
— Brand DNA
— Positioning
— Tone of voice


We have worked international and local clients in Europe, Hong Kong, China, South Korea, Japan and the U.S. Our clients include startups and multinationals within industries of fashion, retail, technology, healthcare, hospitality, finance and property development.


We pride ourselves on the longevity, impact and reach of our work. Our projects have been published on leading industry design blogs including Brand New, Branding Served, and Design Week.

We do not apply for industry awards.