We craft brand personality

BrandCraft is an independent design consultancy specialising in creating visual identity systems. We are a team of designers working globally from Hong Kong.


What we do

Brand Strategy

We will begin the project with an in depth research and brand strategy phase to inform our design process. Following strategy workshops and conversations with key stakeholders, we analyse competitor landscapes and create external competitor audits, during which we also evaluate the competitor’s service. We present and discuss our competitor findings and key leverage points that we can focus on within the visual identity phase. We finish this phase by presenting the brand DNA and mission statement, setting the stage for developing the brands.

Visual Identity

Following the strategy phase we present distinct concept directions. For each concept we will consider and present logos; logotype wordmark; lockup options; brand assets; typography and colour palette.

To contextualise each concept, we present visual context and graphic language moodboards. Following this, we critique and revise alongside the client through stages of revision. Once the visual identity is approved, the finalised files (covering print, web and social) are delivered along with comprehensive brand guidelines.


Project Management

We support our clients by managing the project from brief to execution whilst also engaging them at every step of the strategic and creative process. We believe that transparent communication is the key to great work and pride ourselves on our critical creative process.

Art Direction & Copywriting

Language and imagery is a core part of how a brand communicates. We direct our external team of specialist copywriters and photographers.


We work across brand strategy & execution

We work with startups and multinationals and have experience creating brands from the ground-up and rebranding established organisations.


— Visual identity
— Rebranding
— Brand guardianship
— Packaging design
— Digital
— E-commerce
— Art direction

Brand strategy

— Naming
— Brand audit
— Brand DNA
— Positioning
— Personality
— Expression
— Tone of voice


Clients & partners

Our modern, critical style of design appeals to clients across industry sectors and geographic locations. Our clients include startups and multinationals within industries of fashion, retail, technology, healthcare, hospitality, finance and property development.

We have worked with clients across the world, including Hong Kong, China, South Korea, Japan, New York and London.



Our work has been published on leading industry design blogs including Brand New, Branding Served, and Design Week.