Based in Hong Kong, we have worked on projects in a diverse range of industries including tech, fashion, property and F&B.


We work across brand strategy & execution

We work with startups and multinationals and have experience helping our clients create a brand from the ground-up and rebranding established organisations.

— Visual identity
— Rebranding
— Brand guardianship
— Packaging design
— Digital
— E-commerce
— Art direction

Brand strategy
— Naming
— Brand audit
— Brand DNA
— Positioning
— Personality
— Expression
— Tone of voice


Our values

We support our clients by managing the project from brief to execution whilst also engaging them at every step of the strategic and creative process. We believe that transparent communication is the key to great work and pride ourselves on our critical creative process, forward-thinking, modern and refined design executions. 


Clients & partners

Our modern, critical style of design appeals to clients across industry sectors and geographic locations. Our clients include startups and multinationals within industries of fashion, retail, technology, healthcare, hospitality, finance and property development.

We have worked with clients across the world, including Hong Kong, China, South Korea, Japan, New York and London.

Real Estate

Gold Coast Hong Kong
Sino Group
Swire Properties

Food & drink

Courtyard Cafe
Hunter & The Chase

Corporate & NGO

Fair Trade Hong Kong


J.P. Morgan


Hack Chinese

Fashion & Retail

Pacific Place
Yun Ya



Our work has been published on leading industry design blogs including Brand New, Branding Served, and Design Week.

BrandCraft is directed by Adam Charlton.


Brands we have helped launch


Recognised brands that we provide support to