We craft brand personality

We are a team of designers working globally from Hong Kong


Our Philosophy

We believe that simplicity is clarity. We are a branding consultancy that is consciously boutique-sized. By only taking on a select number of clients throughout the year, we can provide our clients with the highest level of service and our team’s full attention. We are able to truly specialise in the field of branding and when required, to collaborate with other specialists with expertise outside of our area of practice.


Capabilities & Process

We work across strategy and design. We have experience creating brands from the ground-up and rebranding established organisations.

We have an applied and critical branding process which cuts through the nonsense that has come to surround brand strategy. We work with our clients to uncover the roots of the organisation to find out how we can differentiate them in today’s crowded markets. We translate their purpose clearly so they can ultimately create a loyal and growing following.


Clients & Partners

Our clients include startups and multinationals across industries of property, fashion, retail, technology, healthcare, hospitality and finance. We have worked with clients in Europe, Hong Kong, China, South Korea, Japan and the U.S.


We’d love to continue the conversation

We are passionate about transforming business with branding (and we hope it shows!) If it sounds like we could be a great fit for your project or you would like to learn more about us and how we can help, don’t hesitate to get in touch.