Moving to Minimalism
Branding is a process to find and present the authentic essence of the company. In cities and industries cluttered with brand choice and visual noise, it is the simple messages that have the greatest strength in standing out and resonating with customers over time. Read more.
Developing our Practice
Brand Craft HK is built on creative thinking. Without creative input it is hard to sustain focus and originality on each project, each and every day. This is why we consider studio projects so important. Read more.
Our First Birthday!
December marks our studio’s first birthday. Having just finished a rebrand for Fair Trade Hong Kong amongst others, it is a great time to reflect on the year and our practice manifesto. Read more.
Brand Landscape of Hong Kong
With a turbulent political history and an uncertain future, Hong-Kong is a city like no other. We wanted to create a series of illustrations that captures and celebrates the people and working atmosphere that forms this link between the old and the new, before they themselves become history. Read more.