The Brand Landscape of Hong Kong


With a turbulent political history and an uncertain future, Hong-Kong is a city like no other. We wanted to create a series of illustrations that captures and celebrates the people and working atmosphere that forms this link between the old and the new, before they themselves become history. We hope to publish this work in printed form when completed.


About the author, Adam

Adam is the design director of BrandCraft. BrandCraft is a branding and design consultancy based in Hong Kong. We specialise in branding, visual identity, corporate identity and rebranding.

Adam is a branding consultant and has worked with clients in the UK, USA, Hong Kong, Tokyo, South Korea and China. He has had self-initiated art and design projects exhibited at various galleries and museums including the Victoria & Albert Museum of Art and Design and regularly writes about branding and design theory.

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