Hong Kong Identities - Neon
Hong Kong's neon is slowly disappearing as cheaper and more efficient LEDs become commonplace. We set out to capture a small part of our Hong Kong, around our studio's home of Wan Chai.
If you would like to see more of Hong Kong's neon history, the M+ Museum in West Kowloon has a long-term project to re-home the neon signs in their collection as shop owners across Hong Kong gradually convert to LEDs.
About the author, Adam
Adam is the design director of BrandCraft. BrandCraft is a branding and design consultancy based in Hong Kong. We specialise in branding, visual identity, corporate identity and rebranding.
Adam is a branding consultant and has worked with clients in the UK, USA, Hong Kong, Tokyo, South Korea and China. He has had self-initiated art and design projects exhibited at various galleries and museums including the Victoria & Albert Museum of Art and Design and regularly writes about branding and design theory.
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