Hong Kong Identities - Neon


Hong Kong's neon is slowly disappearing as cheaper and more efficient LEDs become commonplace. We set out to capture a small part of our Hong Kong, around our studio's home of Wan Chai.


If you would like to see more of Hong Kong's neon history, the M+ Museum in West Kowloon has a long-term project to re-home the neon signs in their collection as shop owners across Hong Kong gradually convert to LEDs.


About the author, Adam

Adam is the design director of BrandCraft. BrandCraft is a branding and design consultancy based in Hong Kong. We specialise in branding, visual identity, corporate identity and rebranding.

Adam is a branding consultant and has worked with clients in the UK, USA, Hong Kong, Tokyo, South Korea and China. He has had self-initiated art and design projects exhibited at various galleries and museums including the Victoria & Albert Museum of Art and Design and regularly writes about branding and design theory.

Read more about BrandCraft