Today was designed yesterday
A brand is a person’s gut feeling about a product, service or organisation
— Marty Neumeier
A brand is an individual's subjective refined feeling of everything that surrounds an organisation. Read more.
Built to last
The practice of branding design is more akin to architecture than to fashion or graphic design. As brand designers, the value of our work is not immediately obvious and nor should it be. The true value of our work is often only clear over time. Read more.
Before the internet and social media, logos were designed to be used primarily on letterheads, business cards and at the bottom of newspaper adverts. When we design logos today, we design logos to be used primarily as social media profiles, app and web icons. Read more.
What makes a good logo?
How can you class a logo, as good or bad? What are the principles that can we apply to logo design? We cannot consider ‘good design’ without first quoting from Dieter Rams' Ten Principles of Good Design. Read more.
Leveraging Successful Differentiation
As BrandCraft develops as a branding studio, we continually look to evolve our process, to improve our practice, service and output. Rebranding projects make up a large part of our work, and after recently receiving more and more interest from companies looking to rebrand, I thought it a perfect moment to more deeply consider this aspect of our work. Read more.
How to Design a Logo
It has been a while since our last blog post about our design process, I thought it about time to check-in, consider and update. Although this time, we do not reference a specific project, it is a more general, how we do it. Read more.
Travel and design
I have been lucky enough to visit Malaysia, Japan, South Korea, Vietnam, Thailand, Myanmar, Singapore, Indonesia, Philippines and France within the last year for work, friend’s weddings, and vacations. There is nothing more valuable than the new experiences that come with visiting new cultures, eating new food and meeting new people. Read more.
Process is King
The whole is greater than the sum of its parts. The execution follows the process, thus the process is King. I am obsessed with our design process, out of the design brief, ideation and development stages, the development stage is perhaps the most interesting, as it is a conversation between designer and client. Read more.
Brand Authenticity is Hard to Fake
Authenticity is intangible and exists between the layers of life. Perceived brand authenticity is translated through the brand's honesty, and the company's relationship with it's consumers. Read more.
What Japan's flags teach us about corporate identity design
Japan's bureaucratic administration has three levels; national, prefectural and municipal. There are 47 prefectures each with their own flag. Read more.
Hong Kong Identities - HSBC - Q&A with Henry Steiner
HSBC is one of the most famously recognisable brands in the world. The identity was redesigned in 1983. To understand more, I sent over four questions to the iconic logo's designer, Henry Steiner. Read more.
The Theory of Banking Logo Design
We help some of the world's major banks and finance houses stay on brand. Today, we're looking at why branding in banking is so important and what conventions are employed in the sector. Read more.
At BrandCraft, one of our most common project request is to undertake rebrands, in this post we will look at why a company may wish to reconsider the visual assets of their brand. Read more.
Hong Kong Identities - Neon
Hong Kong's neon is slowly disappearing as cheaper and more efficient LEDs become commonplace. We set out to capture a small part of our Hong Kong, around our studio's home of Wan Chai. Read more.
Hong Kong Identities - MTR - Q&A with John Lloyd
The MTR railway system in Hong Kong opened in 1979 and is now one of the most successful railway systems in the world. This is a short discussion with designer, John Lloyd. Read more.
The Value of a Logo
A logo is the face of a brand. A brand is made up of everything and anything that the customer comes in contact with. The brand is the sum of the product, the sales counter, the sales person’s first ‘good-morning’, and last ‘goodbye’. Read more.
Moving to Minimalism
Branding is a process to find and present the authentic essence of the company. In cities and industries cluttered with brand choice and visual noise, it is the simple messages that have the greatest strength in standing out and resonating with customers over time. Read more.
Developing our Practice
Brand Craft HK is built on creative thinking. Without creative input it is hard to sustain focus and originality on each project, each and every day. This is why we consider studio projects so important. Read more.
Brand Landscape of Hong Kong
With a turbulent political history and an uncertain future, Hong-Kong is a city like no other. We wanted to create a series of illustrations that captures and celebrates the people and working atmosphere that forms this link between the old and the new, before they themselves become history. Read more.