Today was designed yesterday
A brand is a person’s gut feeling about a product, service or organisation
— Marty Neumeier
A brand is an individual's subjective refined feeling of everything that surrounds an organisation. Read more.
Leveraging Successful Differentiation
As BrandCraft develops as a branding studio, we continually look to evolve our process, to improve our practice, service and output. Rebranding projects make up a large part of our work, and after recently receiving more and more interest from companies looking to rebrand, I thought it a perfect moment to more deeply consider this aspect of our work. Read more.
How to Design a Logo
It has been a while since our last blog post about our design process, I thought it about time to check-in, consider and update. Although this time, we do not reference a specific project, it is a more general, how we do it. Read more.
Importance of Inspiration and Failed Studio Projects
You can find inspiration in everything. If you can’t, then you’re not looking properly.
- Paul Smith
Process is King
The whole is greater than the sum of its parts. The execution follows the process, thus the process is King. I am obsessed with our design process, out of the design brief, ideation and development stages, the development stage is perhaps the most interesting, as it is a conversation between designer and client. Read more.
Developing our Practice
Brand Craft HK is built on creative thinking. Without creative input it is hard to sustain focus and originality on each project, each and every day. This is why we consider studio projects so important. Read more.