We are a branding & design company working globally from Hong Kong. We specialise in creating brands and deeply value our client partnerships
We work for companies across a range of industries and sizes to envisage corporate identities, develop brand strategies and implement rebranding. → View our visual identity projects
With the help of our digital partners, we design and develop applications, websites and e-commerce, ensuring brands can implement a holistic strategy across print and digital touchpoints. → View our digital projects
We produce promotional brand campaigns, brand collateral and packaging design. → View our promotional campaign projects
Beyond visual identity, we produce brand usage guidelines and offer brand guardianship services, to enable small and large teams to use their brands correctly, staying on message with their communications. → Read about our partnership with JP Morgan
Rebranding in the age of dynamic brand engagement
As BrandCraft develops as a branding studio, we continually look to evolve our process, to improve our practice, service and output. Rebranding projects make up a large part of our work, and after recently receiving more and more interest from companies looking to rebrand, I thought it a perfect moment to more deeply consider this aspect of our work.
October marks the end of a very busy summer for BrandCraft. We are in the process of finishing two restaurant projects, whilst our first restaurant project bakehouse is currently being built and due to open in November. We also wrapped up a campaign for Pacific Place, a yoga-cafe and beginning two branding projects. Read more.
It has been a while since our last blog post about our design process, I thought it about time to check-in, consider and update. Although this time, we do not reference a specific project, it is a more general, how we do it. Read more.
I have been lucky enough to visit Malaysia, Japan, South Korea, Vietnam, Thailand, Myanmar, Singapore, Indonesia, Philippines and France within the last year for work, friend’s weddings, and vacations. There is nothing more valuable than the new experiences that come with visiting new cultures, eating new food and meeting new people. Read more.