What makes a good logo?
How can you class a logo, as good or bad? What are the principles that can we apply to logo design? We cannot consider ‘good design’ without first quoting from Dieter Rams' Ten Principles of Good Design. Read more.
Last week we were lucky enough to spend a couple of days with our client who took us on an inspiration-gathering trip to Kyoto and Osaka for an upcoming project. Read more.
We have recently relocated to a new studio space in Wong Chuk Hang. Just opposite the MTR, the studio is just 10 minutes from Admiralty, but far enough to enjoy the quiet and space. Our studio will allow us to expand as we grow the BrandCraft team. Read more.
2017 Project Review
2017 proved a formative year for us. We had the opportunity to work on a variety of projects in industries such as F&B, finance, apparel and product. Each project presented challenges, experimentation and resulted in the ongoing development of our working process. Read more.
Ivan Chermayeff, the legendary creator of iconic logos, posters and art has passed away at the age of 85. During a career spanning 60 years, Ivan created commercial art, for banks, airlines, museums, tv networks, publishers, aquariums, advertising agencies and more. Read more.
Leveraging Successful Differentiation
As BrandCraft develops as a branding studio, we continually look to evolve our process, to improve our practice, service and output. Rebranding projects make up a large part of our work, and after recently receiving more and more interest from companies looking to rebrand, I thought it a perfect moment to more deeply consider this aspect of our work. Read more.
October marks the end of a very busy summer for BrandCraft. We are in the process of finishing two restaurant projects, whilst our first restaurant project bakehouse is currently being built and due to open in November. We also wrapped up a campaign for Pacific Place, a yoga-cafe and beginning two branding projects. Read more.
How to Design a Logo
It has been a while since our last blog post about our design process, I thought it about time to check-in, consider and update. Although this time, we do not reference a specific project, it is a more general, how we do it. Read more.
Travel and design
I have been lucky enough to visit Malaysia, Japan, South Korea, Vietnam, Thailand, Myanmar, Singapore, Indonesia, Philippines and France within the last year for work, friend’s weddings, and vacations. There is nothing more valuable than the new experiences that come with visiting new cultures, eating new food and meeting new people. Read more.
Importance of Inspiration and Failed Studio Projects
You can find inspiration in everything. If you can’t, then you’re not looking properly.
- Paul Smith
Process is King
The whole is greater than the sum of its parts. The execution follows the process, thus the process is King. I am obsessed with our design process, out of the design brief, ideation and development stages, the development stage is perhaps the most interesting, as it is a conversation between designer and client. Read more.
Brand Authenticity is Hard to Fake
Authenticity is intangible and exists between the layers of life. Perceived brand authenticity is translated through the brand's honesty, and the company's relationship with it's consumers. As consumers are making more informed choices than ever, brands must be real to be believed and can no longer hide behind screens of misleading or irrelevant advertising campaigns and non-existent customer relations. Honesty is valued highly and customers expect brand interaction, their feedback to be heard, and brands to relate personally. Read more.
What Japan's flags teach us about corporate identity design
Japan's bureaucratic administration has three levels; national, prefectural and municipal. There are 47 prefectures each with their own flag.
Japan's prefecture flags can teach us a great deal about branding and visual identity design; the importance of simplicity and clarity, the requirement for a shared graphical language and consistency, critical use of colour, symmetry, circles and nature. In this post, I dissect these topics. Read more.
Hong Kong Identities - HSBC - Q&A with Henry Steiner
HSBC is one of the most famously recognisable brands in the world. HSBC was founded by Scot, Thomas Sutherland after profiting from the shipping trade. The original logo symbolised shipping trades with a ship. The identity was redesigned in 1983. To understand more, I sent over four questions to the iconic logo's designer, Henry Steiner. Read more.
The Theory of Banking Logo Design
We help some of the world's major banks and finance houses stay on brand. Today, we're looking at why branding in banking is so important and what conventions are employed in the sector. anks must translate feelings of security and trust to their customers. One of the most important ways that they can do this is inherent in the design of the logo. Read more.
At BrandCraft, one of our most common project request is to undertake rebrands, in this post we will look at why a company may wish to reconsider the visual assets of their brand. Read more.
Hong Kong Identities - Neon
Hong Kong's neon is slowly disappearing as cheaper and more efficient LEDs become commonplace. We set out to capture a small part of our Hong Kong, around our studio's home of Wan Chai. Read more.
Hong Kong Identities - MTR - Q&A with John Lloyd
The MTR railway system in Hong Kong opened in 1979 and is now one of the most successful railway systems in the world. This is a short discussion with designer, John Lloyd. Read more.
We have been hard at work over the last few months we have been creating brand identities for several projects including ‘Bakehouse’ - a new bakery in Hong Kong, ‘R.P.A’ - a family office and ‘Anvy’ a new fashion brand. More details and project overviews coming soon! Read more.
The Value of a Logo
A logo is the face of a brand. A brand is made up of everything and anything that the customer comes in contact with. The brand is the sum of the product, the sales counter, the sales person’s first ‘good-morning’, and last ‘goodbye’. The brand is the quality of product, the quality of service, the manufacturing process, the raw materials, the warehouse, the website, the social media tone of voice, the interaction. Read more.
Moving to Minimalism
Branding is a process to find and present the authentic essence of the company. In cities and industries cluttered with brand choice and visual noise, it is the simple messages that have the greatest strength in standing out and resonating with customers over time. Visual minimalism has the greatest power when iconifying companies that want to present their values honestly and in a wholesome way. Read more.
Developing our Practice
Brand Craft HK is built on creative thinking. Without creative input it is hard to sustain focus and originality on each project, each and every day. This is why we consider studio projects so important.
After the Tokyo Olympic plagiarism saga the Olympic Committee opened the task of branding to submission, we took it on as a client brief and kept the whole process within our studio with the aim to deepen our knowledge of the process of design. We would act as the agency and the client. Read more.
Our First Birthday!
December marks our studio’s first birthday. Having just finished a rebrand for Fair Trade Hong Kong amongst others, it is a great time to reflect on the year and our practice manifesto. Read more.
Brand Landscape of Hong Kong
With a turbulent political history and an uncertain future, Hong-Kong is a city like no other. We wanted to create a series of illustrations that captures and celebrates the people and working atmosphere that forms this link between the old and the new, before they themselves become history. Read more.
First Six Months
Brand Craft HK is six months old. Currently working remotely whilst visiting friends and family in the UK, I take a few moments to reflect on the first months after founding my studio. Read more.