Great branding is a translation of truth, representing the company's values, history or missions simply enough, that the brand is memorable and creates a lasting effect on the viewer. Read more.
Travel and design
For a designer, travel is the most intensive way of becoming visually cultured and educated. Read more.
Importance of Inspiration and Failed Studio Projects
You can find inspiration in everything. If you can’t, then you’re not looking properly - Paul Smith. Read more.
Process is King
The whole is greater than the sum of its parts. The execution follows the process, thus the process is King. I am obsessed with our design process. Read more.
Brand Authenticity is Hard to Fake
Translating authenticity is a big part of the brand designer's goal. Read more.
What Japan's flags teach us about corporate identity design
Japan's prefecture flags can teach us a great deal about branding and visual identity design. Read more.
Hong Kong Identities - HSBC - Q&A with Henry Steiner
HSBC is one of the most famously recognisable brands in the world. I sent over four questions to the iconic logo's designer, Henry Steiner. Read more.
The Theory of Banking Logo Design
Banks must translate feelings of security and trust in their customers. One of the most important ways that they can do this is inherent in the design of the logo. Read more.
At BrandCraft, one of our most common project request is to undertake rebrands, in this post we will look at why a company may wish to reconsider the visual assets of their brand. Read more.
Hong Kong Identities - Neon
Hong Kong’s neon is slowly disappearing as cheaper and more efficient LEDs are become commonplace. We set out to capture a small part of our Hong Kong, around our studio’s home of Wan Chai. Read more.
Hong Kong Identities - MTR - Q&A with John Lloyd
The MTR railway system in Hong Kong opened in 1979 and is now one of the most successful railway systems in the world. I sent over four questions to designer, John Lloyd. Read more.
We have been hard at work over the last few months we have been creating brand identities for several projects including ‘Bakehouse’ - a new bakery in Hong Kong, ‘R.P.A’ - a family office and ‘Anvy’ a new fashion brand. Read more.
The Value of a Logo
A logo is the face of a brand. A brand is made up of everything and anything that the customer comes in contact with. The brand is the sum of the product, the sales counter, the sales person’s first ‘good-morning’, and last ‘goodbye’. Read more.
Moving to Minimalism
There was a great article on Dezeen earlier this week. Here I offer my thoughts on the subject of minimalism. Read more.
Developing our Practice
How can studio projects help us develop our creative and branding practice? Read more.
Our First Birthday!
December marks our studio’s first birthday. Having just finished a rebrand for Fair Trade Hong Kong amongst others, it is a great time to reflect on the year and our practice manifesto. Read more.
Brand Landscape of Hong Kong
With a turbulent political history and an uncertain future, Hong-Kong is a city like no other. We wanted to create a series of illustrations that captures and celebrates the people and working atmosphere. Read more.
First Six Months
Brand Craft HK is six months old. Currently working remotely whilst visiting friends and family in the UK, I take a few moments to reflect on the first months after founding my studio. Read more.