JP Morgan approached us in 2015, after launching their updated visual identity and brand usage guideline.

During our 18 month partnership, we worked with their New York-based creative team by helping to ensure that their visual-voice, remained on-brand as their updated brand identity was pushed out across South East Asia.

 
 
bg_grey.jpg
 
 

Brand Guardians

We acted as a brand help-desk, responding to queries from offices across South East Asia, ensuring ensuring a globally holistic brand language and voice.

Due to the confidentiality and nature of the project, we cannot share all of the details, please reach out to us if you would like to learn more.

 
 
jp_003.jpg
jp_002.jpg
bg_white.jpg
 
 

Client: JP Morgan
Deliverables: Brand Guardianship
Year: 2015-2018

 
 
bg_grey.jpg
 
Gold Coast Hong Kong —Rebranding the Hong Kong destination

Gold Coast Hong Kong
—Rebranding the Hong Kong destination

Marriott Weddings —A personal touch for a global brand

Marriott Weddings
—A personal touch for a global brand

ASTP —Communicating ‘Knowledge Transfer’

ASTP
—Communicating ‘Knowledge Transfer’

Bakehouse —An Identity for the Wan Chai bakery

Bakehouse
—An Identity for the Wan Chai bakery

Fair Trade Hong Kong —Rebranding the NGO for a dynamic future

Fair Trade Hong Kong
—Rebranding the NGO for a dynamic future

RPSA —Creating a corporate identity for a family office

RPSA
—Creating a corporate identity for a family office

JP Morgan —Ensuring a holistic brand across Asia

JP Morgan
—Ensuring a holistic brand across Asia

RiPrism —A sophisticated yet approachable identity

RiPrism
—A sophisticated yet approachable identity

Yun Ya —Designing a cross-cultural identity

Yun Ya
—Designing a cross-cultural identity

Pacific Place —Revitalising Hong Kong’s luxury retail destination

Pacific Place
—Revitalising Hong Kong’s luxury retail destination

Hunter & The Chase —There’s no hunter without the chase

Hunter & The Chase
—There’s no hunter without the chase

Karavanstop —Creating a playful identity within the Hong Kong Airport

Karavanstop
—Creating a playful identity within the Hong Kong Airport

Various logos & logotypes —2015 to 2019

Various logos & logotypes
—2015 to 2019

GoSkills —Rebranding the e-learning website platform

GoSkills
—Rebranding the e-learning website platform

滄浪之水 —A modern take on the Chinese teahouse

滄浪之水
—A modern take on the Chinese teahouse

Hack Chinese —Building a digital-first brand identity

Hack Chinese
—Building a digital-first brand identity

Hotel Charlie —Visually rich brand identity

Hotel Charlie
—Visually rich brand identity

bg_01.jpg