The Lux Club, Pacific Place

promotion, 2017

Project Brief

Continuing our relationship with Pacfic Place, a luxury shopping destinations in Hong Kong, Brand Craft HK was asked to produce an exclusive booklet that could be provided to guests of coveted hotels in the area, containing exclusive offers the guests could redeem with the high-end brands in the mall. 

Our Response

We created an elegant yet playful 'Passport', that each hotel guest could take with them to be guided around the mall and learn about the offers available.

Given Hong Kong's unique topography, a pattern was created for the exterior of the Passport representing the hills around Pacific Place. The pattern was finished through embossed gold foil, giving the Passport a unique tactile and visual element that resonated with the well-travelled guests of the hotels, whilst evoking the feel of the luxury brands highlighted inside.