Gregoire Michaud is a world-famous baker from Switzerland. He has developed pastry and bakery products for three-Michelin star restaurants, written five recipe books and won worldwide competitions. Since founding B2B bakery 'Bread Elements' he has become the supplier to the finest restaurants in Hong Kong. We were commissioned to create the visual identity for Bread Element's first restaurant—Bakehouse.
The visual identity is designed to abstractly represent a tray of baked delights, still fresh from the oven. Each circle is unique and illustrates Bakehouse's dynamic, evolving menu.
Client: Bread Elements Ltd.
Deliverables: Strategy, Brand Guidelines
Photography: Lucy McNally
Year: 2017
Gold Coast Hong Kong
—Rebranding the Hong Kong destination
Marriott Weddings
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ASTP
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Bakehouse
—An Identity for the Wan Chai bakery
Fair Trade Hong Kong
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RPSA
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JP Morgan
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RiPrism
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Yun Ya
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Pacific Place
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Hunter & The Chase
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Karavanstop
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Various logos & logotypes
—2015 to 2019
GoSkills
—Rebranding the e-learning website platform
滄浪之水
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Hack Chinese
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Hotel Charlie
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