Gregoire Michaud is a world-famous baker from Switzerland. He has developed pastry and bakery products for three-Michelin star restaurants, written five recipe books and won worldwide competitions. Since founding B2B bakery 'Bread Elements' he has become the supplier to the finest restaurants in Hong Kong. We were commissioned to create the visual identity for Bread Element's first restaurant—Bakehouse.

Ideation & design

The visual identity is designed to abstractly represent a tray of baked delights, still fresh from the oven. Each circle is unique and illustrates Bakehouse's evolving menu throughout the day and seasons.