Hotel Charlie is a Hong Kong-based café concept specialising in handmade hot chocolate, speciality coffee and desert.

 
 
bg_grey.jpg
 
 

An identity with depth

The visual identity comprises of a brand specimen which combines elements such asa a master logotype, monogram, and various lockups which work collectively to create a flexible identity. The various lockups are used across different collaterals and touchpoints.

 
 
039.jpg
045.jpg
047.jpg
hcl_06.jpg
hcl_048.jpg
hcl_050.jpg
hcl_030.jpg
hcl_029.jpg
bg_white.jpg

Client: Hotel Charlie
Discipline: Visual identity
Year: 2017

 
 
Gold Coast Hong Kong —Rebranding the Hong Kong destination

Gold Coast Hong Kong
—Rebranding the Hong Kong destination

Marriott Weddings —A personal touch for a global brand

Marriott Weddings
—A personal touch for a global brand

ASTP —Communicating ‘Knowledge Transfer’

ASTP
—Communicating ‘Knowledge Transfer’

Bakehouse —An Identity for the Wan Chai bakery

Bakehouse
—An Identity for the Wan Chai bakery

Fair Trade Hong Kong —Rebranding the NGO for a dynamic future

Fair Trade Hong Kong
—Rebranding the NGO for a dynamic future

RPSA —Creating a corporate identity for a family office

RPSA
—Creating a corporate identity for a family office

JP Morgan —Ensuring a holistic brand across Asia

JP Morgan
—Ensuring a holistic brand across Asia

RiPrism —A sophisticated yet approachable identity

RiPrism
—A sophisticated yet approachable identity

Yun Ya —Designing a cross-cultural identity

Yun Ya
—Designing a cross-cultural identity

Pacific Place —Revitalising Hong Kong’s luxury retail destination

Pacific Place
—Revitalising Hong Kong’s luxury retail destination

Hunter & The Chase —There’s no hunter without the chase

Hunter & The Chase
—There’s no hunter without the chase

Karavanstop —Creating a playful identity within the Hong Kong Airport

Karavanstop
—Creating a playful identity within the Hong Kong Airport

Various logos & logotypes —2015 to 2019

Various logos & logotypes
—2015 to 2019

GoSkills —Rebranding the e-learning website platform

GoSkills
—Rebranding the e-learning website platform

滄浪之水 —A modern take on the Chinese teahouse

滄浪之水
—A modern take on the Chinese teahouse

Hack Chinese —Building a digital-first brand identity

Hack Chinese
—Building a digital-first brand identity

Hotel Charlie —Visually rich brand identity

Hotel Charlie
—Visually rich brand identity

bg_01.jpg