Karavanstop is a rest stop located in Hong Kong International Airport. Karavanstop serves Hong Kong craft beer, coffee and snacks. We were commissioned to create the identity.
Identifying with the restless traveller
The identity system is made of a flexible series of graphic elements. We created a primary logotype, a circular lockup, icon, list with arrow template, bold but restricted colour palette and typography usage.
Discipline: Brand Strategy, Visual Identity System