Pacific Place is a luxury retail destination in Hong Kong. During our partnership we helped to craft their new image, revitalising the mall as Hong Kong’s premier luxury retail destination.
A refreshed icon
Utilising the unique topography that situates Pacific Place, we developed a brand pattern which was incorporated into the Pacific Place brand identity.
We also worked on various themed campaigns aimed at drawing in customers to different mall offerings.
BrandCraft was commissioned by Pacific Place to develop the key visual and messaging content for their upcoming food promotion. Aimed at drawing millennials and food lovers to try out new dishes they may not have considered before, 'Food Vibes Only' is a celebration of the diversity of food offerings at Pacific Place. Coupled with a strong digital presence, and 'take with you' invites shaped like the signature food items, the campaign was designed to be easily shareable in-person and across social media.
Client: Swire Properties
Deliverables: Strategy, Branding Campaigns