Pacific Place is a luxury retail destination in Hong Kong. During our partnership we helped to craft their new image, revitalising the mall as Hong Kong’s premier luxury retail destination.

 
 
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A refreshed icon

Utilising the unique topography that situates Pacific Place, we developed a brand pattern which was incorporated into the Pacific Place brand identity.

 
 
 
 
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Seasonal campaigns

We also worked on various themed campaigns aimed at drawing in customers to different mall offerings.

BrandCraft was commissioned by Pacific Place to develop the key visual and messaging content for their upcoming food promotion. Aimed at drawing millennials and food lovers to try out new dishes they may not have considered before, 'Food Vibes Only' is a celebration of the diversity of food offerings at Pacific Place. Coupled with a strong digital presence, and 'take with you' invites shaped like the signature food items, the campaign was designed to be easily shareable in-person and across social media.

 
 
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Client: Swire Properties
Deliverables: Strategy, Branding Campaigns
Year: 2015-2018

 
 
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All projects

 
Gold Coast Hong Kong —Rebranding the Hong Kong destination

Gold Coast Hong Kong
—Rebranding the Hong Kong destination

Bakehouse —An Identity for the Wan Chai bakery

Bakehouse
—An Identity for the Wan Chai bakery

Fair Trade Hong Kong —Rebranding the NGO for a dynamic future

Fair Trade Hong Kong
—Rebranding the NGO for a dynamic future

Hack Chinese —Building a digital-first brand identity

Hack Chinese
—Building a digital-first brand identity

JP Morgan —Ensuring a holistic brand across Asia

JP Morgan
—Ensuring a holistic brand across Asia

Various logos & logotypes —2015 to 2019

Various logos & logotypes
—2015 to 2019

Marriott Weddings —Case study coming soon

Marriott Weddings
—Case study coming soon

Yun Ya —Designing a cross-cultural identity

Yun Ya
—Designing a cross-cultural identity

滄浪之水 —A modern take on the Chinese teahouse

滄浪之水
—A modern take on the Chinese teahouse

RPSA —Creating a corporate identity for a family office

RPSA
—Creating a corporate identity for a family office

RiPrism —A sophisticated yet approachable identity

RiPrism
—A sophisticated yet approachable identity

Pacific Place —Revitalising Hong Kong’s luxury retail destination

Pacific Place
—Revitalising Hong Kong’s luxury retail destination

GoSkills —Rebranding the e-learning website platform

GoSkills
—Rebranding the e-learning website platform

Hunter & The Chase — There’s no hunter without the chase

Hunter & The Chase
There’s no hunter without the chase

Karavanstop —Creating a playful identity within the Hong Kong Airport

Karavanstop
—Creating a playful identity within the Hong Kong Airport

Hotel Charlie —Visually rich brand identity

Hotel Charlie
—Visually rich brand identity

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