Pacific Place is a luxury retail destination in Hong Kong. During our partnership we helped to craft their new image, revitalising the mall as Hong Kong’s premier luxury retail destination.

 
 
bg_grey.jpg
 
 

A refreshed icon

Utilising the unique topography that situates Pacific Place, we developed a brand pattern which was incorporated into the Pacific Place brand identity.

 
 
 
 
bg_01.jpg
 
 
brandcraft_pacific_place_003.jpg
brandcraft_pacific_place_004.jpg
 
 
bg_white.jpg
 
 

Seasonal campaigns

We also worked on various themed campaigns aimed at drawing in customers to different mall offerings.

BrandCraft was commissioned by Pacific Place to develop the key visual and messaging content for their upcoming food promotion. Aimed at drawing millennials and food lovers to try out new dishes they may not have considered before, 'Food Vibes Only' is a celebration of the diversity of food offerings at Pacific Place. Coupled with a strong digital presence, and 'take with you' invites shaped like the signature food items, the campaign was designed to be easily shareable in-person and across social media.

 
 
001.jpg
 
 
pp_002 (1).jpg
pp_007.jpg
 
 
bg_grey.jpg
 
 

Client: Swire Properties
Deliverables: Strategy, Branding Campaigns
Year: 2015-2018

 
 
bg_grey.jpg
 
Gold Coast Hong Kong —Rebranding the Hong Kong destination

Gold Coast Hong Kong
—Rebranding the Hong Kong destination

Marriott Weddings —A personal touch for a global brand

Marriott Weddings
—A personal touch for a global brand

ASTP —Communicating ‘Knowledge Transfer’

ASTP
—Communicating ‘Knowledge Transfer’

Bakehouse —An Identity for the Wan Chai bakery

Bakehouse
—An Identity for the Wan Chai bakery

Fair Trade Hong Kong —Rebranding the NGO for a dynamic future

Fair Trade Hong Kong
—Rebranding the NGO for a dynamic future

RPSA —Creating a corporate identity for a family office

RPSA
—Creating a corporate identity for a family office

JP Morgan —Ensuring a holistic brand across Asia

JP Morgan
—Ensuring a holistic brand across Asia

RiPrism —A sophisticated yet approachable identity

RiPrism
—A sophisticated yet approachable identity

Yun Ya —Designing a cross-cultural identity

Yun Ya
—Designing a cross-cultural identity

Pacific Place —Revitalising Hong Kong’s luxury retail destination

Pacific Place
—Revitalising Hong Kong’s luxury retail destination

Hunter & The Chase —There’s no hunter without the chase

Hunter & The Chase
—There’s no hunter without the chase

Karavanstop —Creating a playful identity within the Hong Kong Airport

Karavanstop
—Creating a playful identity within the Hong Kong Airport

Various logos & logotypes —2015 to 2019

Various logos & logotypes
—2015 to 2019

GoSkills —Rebranding the e-learning website platform

GoSkills
—Rebranding the e-learning website platform

滄浪之水 —A modern take on the Chinese teahouse

滄浪之水
—A modern take on the Chinese teahouse

Hack Chinese —Building a digital-first brand identity

Hack Chinese
—Building a digital-first brand identity

Hotel Charlie —Visually rich brand identity

Hotel Charlie
—Visually rich brand identity

bg_01.jpg