RiPrism is a luxury Korean and Japanese nail art and accessory brand specialising in producing glitter in a vast range of tints, hues and textures within individually curated themes.
Ideation & design
The brand uses the shape of a prism sculpture deconstructed into outlines. The shape plays with both the positive and negative shapes of a cube and pyramid. This creates a framed space which allows the identity of the brand to infinitely change through colours and shapes of the glitters held within.
— Iridescence of the cosmos at the tips of your fingers.
Print & packaging
The hot stamp gold foil on pearl paper used throughout the branding acts as contemporary reference to the glitter product range. The packaging reflects the high-end brand positioning and uses angular shapes with clean lines to showcase the products. The RiPrism trade fair booth centres around the brand sculpture which gives the customers a physical and real exploration of the identity which is surrounded by the brand story and it's products.