Karavanstop is a new cafe and apparel gift store located in Hong Kong International Airport. We were commissioned to create their brand identity.
Ideation & design
We created an identity system made of a series of elements. We created a primary logotype, a circular lockup, icon, list with arrow template, bold but restricted colour palette and typography usage.
Brand guidelines & touch points
As Karavanstop’s brand identity is comprised of a range of logo lockups brand assets, colour, typography and shape, we created a comprehensive guideline to cover the use and extension of the brand across multiple channels, covering apparel, print communications and digital.