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Fair Trade Hong Kong is a not-for-profit organisation established to promote fair trade in the S.E Asian region. They are committed to reducing inequality, alleviating poverty and creating a sustainable future.

Fair Trade Hong Kong approached us to update their appearance, to modernise and become relevant to Hong Kong’s current social climate. In the age of dynamic brand engagement, Fair Trade needed to stay relevant within both environmental and social spheres.

 
 
 
 
 
 

Discovery

We first worked with the Fair Trade team to deconstruct the organisation into their fundamental threads. We used visual metaphors to express their four core values.

 
 
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—Equality & fairness

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—Positive commerce

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—Traditional values

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—Network & community

 
 
 

Ideation & design

These forms were developed into a visually balanced logo. It was important to craft an identity that is culturally contextual to Hong Kong, and not simply just relevant for the Fair Trade organisation.

The strength of the new mark lays within its simplicity and flexibility.

 
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Karavanstop is a cafe and apparel gift store located in Hong Kong International Airport, we were commissioned to create the identity.

 
 
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Identity system

The identity system is made of a series of graphic elements. We created a primary logotype, a circular lockup, icon, list with arrow template, bold but restricted colour palette and typography usage.

 
 
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Brand guidelines & touch points

Karavanstop’s brand identity is comprised of a range of logo lockups brand assets, colour, typography and shape. We created a comprehensive guideline to cover the use and extension of the brand across multiple channels, covering apparel, print communications and digital.

 
 
 
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Hack Chinese is a web application that enables students to speak, read and write in Mandarin. Hack Chinese came to us to develop their visual identity.

To develop a brand that would exist in a primarily digital space was a new challenge, however, one that was approached with our normal process.

 
 
 

Discovery

First we dove deep into the subject, speaking with the client over a number of meetings to tease out the key messages that would need to be expressed by the identity.

Three key ideas of Hack Chinese were teased out for us to illustrate within the identity as visual metaphors; the app's unique use of Spaced Repetition; communication and personal development.

 
 
 
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Ideation & design

Within these ideas we developed the logo to abstractly represent the company's initials HC. The visual identity is designed to be modular and flexible through the used of a square and balanced grid. The mark's flexibility enables application across all types of on and off-line platforms.

 
 
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GoSkills is an e-learning platform providing software training courses. We were approached to rebrand their mark to graduate the company from its humble beginnings into a dynamic, bold and professional B2B and B2C service as their globally-distributed team grows.

 
 
 

Discovery

To begin the project, we first set-off on an exploratory phase of the current GoSkills brand. We discovered key threads to focus the exploratory stage of the rebrand.

 
 
 
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—The existing logo relates to the traditional idea of learning through books, and does not immediately translate into the future.

—The existing brand colours are strong and one of the most invested-in and recognisable aspects of the current GoSkills brand.

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—During the design process, the idea of promoting 'continuous self-improvement' became a clear focus that the brand could leverage from. This idea of learning is becoming more related to experiential learning and personal discovery.

 
 
 

Ideation & design

We redesigned the icon and wordmark, creating a flexible identity system that works separately and combined. The icon is designed to be read as both "GO" and as an infinity symbol. As the corporate colours have an invested value and are unique within the industry, we chose to keep them and decided to move from a title-case logotype to a more humble and humanist, lowercase wordmark.

 
 
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Humanising the brand

Animations were developed to help humanising the GoSkills brand through responsive movement. As the brand mainly exists online, we designed the branding so that it could transform to and from the wordmark in a natural, fluid animation. The animations are used within course video introductions, and online within the responsive UI design.

 
 

— GoSkills hero lockup animation

—GoSkills tagline lockup animation

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Gregoire Michaud is a world-famous baker from Switzerland. He has developed pastry and bakery products for three-Michelin star restaurants, written five recipe books and won worldwide competitions. Since founding B2B bakery 'Bread Elements' he has become the supplier to the finest restaurants in Hong Kong. We were commissioned to create the visual identity for Bread Element's first restaurant—Bakehouse.

 
 
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Ideation & design

The visual identity is designed to abstractly represent a tray of baked delights, still fresh from the oven. Each circle is unique and illustrates Bakehouse's evolving menu throughout the day and seasons.

 
 
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Yun Ya is a Chinese-inspired unisex body-wash positioned in the UK. The client wanted an authentic logo at the heart of the brand thus we set about designing an identity that would capture it's cross-cultural history and framing.

 
 
 

Discovery

The identity was inspired by Chinese calligraphy and the Japanese artist Toko Shinoda's sumi ink paintings.

 
 
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Ideation & design

To execute the logo we spent a great deal of time both researching Chinese calligraphy and practicing with brushstrokes. The logo is formed of two abstract strokes to represent the 'y' of Yun Ya.

 
 
 
 

The final version of the logo is a digital vectorization that maintains the flow and motion of the hand drawn action.

 
 
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Packaging

The conception of Yun Ya's first range of body-wash was heavily influenced by Chinese Astrology and symbols. The product icons from the individual astrological meanings of the elements Earth, Fire, Wood, Metal and Water. To give the product range a tactile depth we added images of macro-photography which was then cropped within each icon.

 
 
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