Fair Trade Hong Kong is a not-for-profit organisation established to promote fair trade in the S.E Asian region. They are committed to reducing inequality, alleviating poverty and creating a sustainable future.
Fair Trade Hong Kong approached us to update their appearance, to modernise and become relevant to Hong Kong’s current social climate. In the age of dynamic brand engagement, Fair Trade needed to stay relevant within both environmental and social spheres.
We first worked with the Fair Trade team to deconstruct the organisation into their fundamental threads. We used visual metaphors to express their four core values.
—Equality & fairness
—Network & community
Ideation & design