Creating a sophisticated yet approachable fashion brand

Brand strategy
Visual identity
Brand guideline
Designed collaterals

 
 

Background

Anvy is an accessory brand delivering high-end leather goods, beginning with handbags. The founders of Anvy came to us to develop the identity and branding for their new line.

 
 
 

Discovery

After visiting Anvy's headquarters in Hong Kong, we were inspired by the design and craftsmanship shown from the team and how the bags were being made.

Ideation & design

This lead to a sophisticated yet approachable identity that can be used in its different forms across product, packaging, digital, and potential retail locations into the future.

 
 
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