Creating a sophisticated yet approachable fashion brand
BRAND STRATEGY & IDENTITY
BRAND GUIDELINE & STATIONERY
ONGOING BRAND GUARDIANSHIP
Anvy is an accessory brand delivering high-end leather goods, beginning with handbags. The founders of Anvy came to us to develop the identity and branding for their new line.
After visiting Anvy's headquarters in Hong Kong, we were inspired by the design and craftsmanship shown from the team and how the bags were being made.
IDeation & design
This lead to a sophisticated yet approachable identity that can be used in its different forms across product, packaging, digital, and potential retail locations into the future.