Gregoire Michaud is a world-famous baker from Switzerland. He has developed pastry and bakery products for three-Michelin star restaurants, written five recipe books and won worldwide competitions. Since founding B2B bakery 'Bread Elements' he has become the supplier to the finest restaurants in Hong Kong. We were commissioned to create a visual identity for Bread Element's first restaurant — Bakehouse.

Bakehouse

Service - Strategy, Visual identity
Client - Bread Elements
Year - 2017

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The visual identity is designed to abstractly represent a tray of baked delights, still fresh from the oven, resting on a baking tray. In a uniform grid, each item takes the same overall shape, but have unique characteristics. This difference in detail illustrates Bakehouse's evolving menu throughout the day and seasons, and represents the focal point of the baking oven within the restaurant.

Visual identity

 
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Bakehouse is due to open in early 2018