Chartwell Partners

Brand strategy
Visual identity
Brand guideline

 

Chartwell Partners is a thought-leadership partner for a range of global corporations & individuals. Headquartered in London, Chartwell Partners work with global corporations predominantly offering managed speaking engagements. They came to us to develop a family brand identity covering the three core aspects of the business; Chartwell Management, Chartwell Advisory and Chartwell Speakers.

 
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Discovery

Chartwell Partners namesake is Chartwell House, the home and estate of Winston Churchill. The Grade I listed building is surrounded by beautiful gardens.

Iconography was taken from the flowers and plants that surround Chartwell House. Plants and flowers such as conifer, lavender, amaryllis and aquilegia are used to differentiate parts of Chartwell Partners.

 
 
 
 

Ideation & design

We developed a group identity with four illustrations, used to express each aspect of the brand.

 
 
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Communication design

We then executed the branding across print and digital platforms.

 
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Behind the project