A modern twist on a corporate identity

Brand strategy
Visual identity
Brand guideline

 

Courtyard Corporation are a company with diverse business interests. Based in Hong Kong, they have projects in multiple industries including real estate developments in China and Australia, F&B projects in China, and consumer electronics in Europe.

 
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Discovery

Courtyard Corporation approached BrandCraft to create a visual identity that brings together all of their investments under a single, holistic identity. As the Courtyard Corporation logo will be used alongside their sub-brands, it was important to create a humble identity that could work simply and effectively.

 
 
 
 

Ideation & design

We created a primary logotype, and a secondary icon from a hand-carved stone stamp.

 
 
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