Food Vibes Only
BrandCraft was commissioned by Pacific Place to develop the key visual and messaging content for their upcoming food promotion.
Ideation & design
Aimed at drawing millennials and food lovers to try out new dishes they may not have considered before, 'Food Vibes Only' is a celebration of the diversity of food offerings at Pacific Place. Coupled with a strong digital presence, and 'take with you' invites shaped like the signature food items, the campaign was designed to be easily shareable in-person and across social media.
Digital in-mall hanging banner
Social media animation