Advertisement campaign for Pacific Place

Advertisement Campaign

 
 

Background

BrandCraft was commissioned by Pacific Place to develop the key visual and messaging content for their upcoming food promotion.

 
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Ideation & design

Aimed at drawing millennials and food lovers to try out new dishes they may not have considered before, 'Food Vibes Only' is a celebration of the diversity of food offerings at Pacific Place. Coupled with a strong digital presence, and 'take with you' invites shaped like the signature food items, the campaign was designed to be easily shareable in-person and across social media.

 
 
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Digital in-mall hanging banner

 
 
 

Digital banners

 
 
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Social media animation

 
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