Gum Gum Home Dining

Brand strategy
Visual identity



Gum Gum is a boutique and local home-dining experience. We were asked to create an identity that could easily be executed across all manner of design collateral as the company grows.


Ideation & design

We created a circular logo which can be stamped across paper including contact and reservation cards. The textured feel of the stamped logo illustrates the intimate and local-position of the home-dining company. As Gum Gum grows they will push the identity across dining ware, aprons and into social media.