Hack Chinese is a web application that enables students to speak, read and write in Mandarin. Hack Chinese came to us to develop their visual identity.
To develop a brand that would exist in a primarily digital space was a new challenge, however, one that was approached with our normal process.
First we dove deep into the subject, speaking with the client over a number of meetings to tease out the key messages that would need to be expressed by the identity.
Three key ideas of Hack Chinese were teased out for us to illustrate within the identity as visual metaphors; the app's unique use of Spaced Repetition; communication and personal development.
Ideation & design
Within these ideas we developed the logo to abstractly represent the company's initials HC. The visual identity is designed to be modular and flexible through the used of a square and balanced grid. The mark's flexibility enables application across all types of on and off-line platforms.