Designing an authentic and flexible identity for Hotel Charlie

Brand strategy
Visual identity
Brand guideline
Designed collaterals

 
 

Background

Hotel Charlie is a Hong Kong-based café concept specialising in handmade hot chocolate, speciality coffee and desert.

 
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Ideation & design

The visual identity comprises of a brand specimen which combines elements such asa a master logotype, monogram, and various lockups which work collectively to create a flexible identity. The various lockups are used across different collaterals and touchpoints.

 
 
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