Hunter & The Chase

Brand strategy
Visual identity
Collateral design

 
 

Background

Originally Shore Terrace and Steak Lounge, the owners approached us to help rebrand their iconic Central space. Split over two floors, the new concept has a split personality.

Objective

Through branding, we aim to present the two brand personalities. Hunter & The Chase have separate identities that also play and speak to each other.

There’s no Hunter without The Chase

 
 
 

Ideation & design

To give Hunter and The Chase separate, meaningful identities we had to create a married brand formed of two parts. The visual language for each Hunter and The Chase had to be strong enough to stand alone, whilst open enough to form relationships with the other. We wanted to avoid cliched imagery, while keeping feelings of motion and trepidation within the brand.

 
 
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