JP Morgan Asset Management

Brand Guardianship

 
 

Project

JP Morgan approached us in 2015, after launching their updated visual identity and brand usage guideline. We worked with New York based creative team by helping to ensure that their visual-voice, remained on-brand as their updated brand identity was pushed out across South East Asia.

Solution

We acted as a brand help-desk, responding to queries from offices across South East Asia, ensuring ensuring a globally holistic brand language and voice.

As the work was under NDA, we cannot share anything but please feel free to email us at studio@brandcraft.hk to learn more about this project and our brand guardianship work.