JP Morgan Asset Management

Service - Brand guardianship
Client - JP Morgan
Year - 2015-17

 

JP Morgan approached us in 2015, after launching their updated visual identity and brand usage guideline. We worked with New York based creative team by helping to ensure that their visual-voice, remained on-brand as their updated brand identity was pushed out across South East Asia.

We acted as a brand help-desk, responding to queries from offices across South East Asia, ensuring ensuring a globally holistic brand language and voice.

As the work was under NDA, we cannot share anything but please feel free to email us at studio@brandcraft.hk to learn more about this project and our brand guardianship work.