Martell Hunter Interiors

Brand strategy
Visual identity



Martell Hunter Interiors is a family run furniture boutique located in the heart of small Sussex town. Specialising in supplying high-end leather sofas from South Africa, MHI offer a traditional service and pride themselves on their local reputation.


Ideation & design

The Sussex-based family run business is reflected in the identity through the stag and established old English letter forms. The client wished to show how their traditional service and products can translate into modern contexts and households. This translation is subtly highlighted in the use of the repeated gold foil pattern and embossed logo design throughout the rich printed collateral.