Creating an identity for a family office

BRAND STRATEGY & IDENTITY
BRAND GUIDELINE & STATIONERY
ONGOING BRAND GUARDIANSHIP

 
 

Background

RPSA is a family of French origin based in Hong Kong. The family have been based in Asia for over a decade and came to us to design an identity for their business and social communications.

 
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Objective

Within the brand identity, the client wished to reflect particular images of their home in France, their family history of sailing, shipping, travel, combined with an Asian nuance.

"Our family home in France is surrounded by orchards of olive trees. Sailing and the ocean is inherently important to both our passions and our family's business."

 
 
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Ideation & design

The crest is designed to abstractly represent an olive tree and it's roots, a ships hull and the waves of the ocean.

 
 
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