Creating an identity for a family office
BRAND STRATEGY & IDENTITY
BRAND GUIDELINE & STATIONERY
ONGOING BRAND GUARDIANSHIP
RPSA is a family of French origin based in Hong Kong. The family have been based in Asia for over a decade and came to us to design an identity for their business and social communications.
Within the brand identity, the client wished to reflect particular images of their home in France, their family history of sailing, shipping, travel, combined with an Asian nuance.
"Our family home in France is surrounded by orchards of olive trees. Sailing and the ocean is inherently important to both our passions and our family's business."
Ideation & design
The crest is designed to abstractly represent an olive tree and it's roots, a ships hull and the waves of the ocean.