RPSA is a family of French origin based in Hong Kong. The family have been based in Asia for over a decade and came to us to design an identity for their business and social communications. Within the brand identity, they wanted to reflect images of their home in France, their family history of sailing, shipping, travel, combined with an Asian nuance.
The crest is designed to abstractly represent an olive tree and it's roots, a ships hull and the waves of the ocean.
'Our family home in France is surrounded by orchards of olive trees. Sailing and the ocean is inherently important to both our passions and our family's business.'
We then developed the identity across stationery and communication.
Client - Romain Aubert
Role - Strategy / Design
Disciplines - Branding
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