Taipa Village Macau

Brand strategy
Visual identity

 
 

Background

Taipa Village is a colourful and culturally rich area in the middle of Macau. With winding cobbled alleyways unveiling local Portuguese delicacies, it's a world away from it’s casino city surroundings.

We were asked to develop an identity that both captured the historic spirit of the area, as well as presenting its contemporary development. With the area being defined by both Portuguese and Chinese culture and heritage, our challenge was to develop an identity relevant to both.

 
 
 

Discovery

It was important for us to spend time in Taipa, diving into the alleyways and meandering the streets, uncovering the historic and visual treasures that we were looking to echo in the identity.

 
 
 
 
 

Ideation & design

The identity evoked a personal, handwritten message, with crisp Chinese calligraphy-styled brush strokes and tip details, capturing the heritage of the area as well as the modern outlook it has today.