The Study is a unique space that combines a cafe, meditation area, and yoga studio. The identity was designed to represent the result of meditation and the practice of yoga, as well as symbolising the body and mind in balance.
Service - Strategy, Visual identity
Client - The Study
Year - 2017
Inspiration for the identity stemmed from school exercise books. The lines and grids printed on the paper is precise and shows an outline, a framework for the student to practice and work within. The pages have rules and formats much like the idea of practicing yoga or meditation.