Visual identity for a unique café

BRAND STRATEGY & IDENTITY
BRAND GUIDELINE & STATIONERY
ONGOING BRAND GUARDIANSHIP

 
 

Background

The Study is a unique space in that combines a cafe, meditation area, and yoga studio. Located at the top of LKF in Central, The Study is a tranquil respite away from the noise and chaos of the streets below.

 
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Ideation & design

The identity was designed to represent the practices of meditation and yoga. The identity combines three sine curves to symbolise the abstract idea of the mind and body in balance.

 
 
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"I am ecstatic and in love with the result of working with BrandCraft, the branding experience helped me so much to get all my marketing, designs, and concepts in place for the opening."

- Jayne Law, owner

 
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