The Study is a unique space that combines a cafe, meditation area, and yoga studio. The identity was designed to represent the result of meditation and the practice of yoga, as well as symbolising the body and mind in balance.

The Study

Service - Strategy, Visual identity
Client - The Study
Year - 2017

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Inspiration for the identity stemmed from school exercise books. The lines and grids printed on the paper is precise and shows an outline, a framework for the student to practice and work within. The pages have rules and formats much like the idea of practicing yoga or meditation. 

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I am ecstatic and in love with the result of working with BrandCraft, the branding experience helped me so much to get all my marketing, designs, and concepts in place for the opening.

Jayne Law, owner, the study

 
 
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