Service - Strategy, Digital
Client - Wylie Grey
Year - 2017
Wylie Grey is a curated online store, specialising in seasonal trend driven staples at approachable price points. Wylie Grey came to us with an existing brand identity, looking to launch their first online store, with a key focus on product and social interaction.
We designed and developed an experience that works seamlessly across desktop, mobile and tablet devices, that makes the purchase process effortless for customers looking to shop the unique curated selections from Wylie Grey.
The store was built on the popular Shopify platform, giving the client a class-leading content management system, whilst allowing us to build an entirely bespoke experience.
With social media playing a huge role now in online retail, we integrated the Wylie Grey's Instagram directly into the homepage, as well as integrating a 'buy what you see' feature, allowing customers to shop directly from the Instagram posts.