Yun Ya


 

Yun Ya is a Chinese-inspired unisex body-wash positioned in the UK. The client wanted an authentic logo at the heart of the brand thus we set about designing an identity that would capture it's cross-cultural history and framing.

The identity was inspired by Chinese calligraphy and the Japanese artist Toko Shinoda's sumi ink paintings. The logo is formed of two abstract strokes to represent the 'y' of Yun Ya. To execute the logo we spent a great deal of time both researching Chinese calligraphy and practicing with brushstrokes.

Brand usage guideline

Brand usage guideline

Product branding/ The conception of Yun Ya's first range of body-wash was heavily influenced by Chinese Astrology and their symbols. The product icons from the individual astrological meanings of the elements Earth, Fire, Wood, Metal and Water. To give the product range a tactile depth we added images of macro-photography which was then cropped within each icon.

Packaging

Packaging

Letterhead

Letterhead

 
 

Client - Yun Ya
Role - Strategy / Design
Disciplines - Visual identity / Packaging Design / Brand guideline
More info - studio@brandcraft.hk