We are a brand-crafting design studio based in Hong Kong.
BrandCraft was born with the aim to deliver high quality work through critical processes, bespoke design and lasting client partnerships.
Digital-first branding - Before the internet and social media, logos were designed to be used primarily on letterheads, business cards and at the bottom of newspaper adverts. When we design logos today, we design logos to be used primarily as social media profiles, app and web icons. Read more.
What makes a good logo? - How can you class a logo, as good or bad? What are the principles that can we apply to logo design? We cannot consider ‘good design’ without first quoting from Dieter Rams' Ten Principles of Good Design. Read more.
Kyoto Calling - Last week we were lucky enough to spend a couple of days with our client who took us on an inspiration-gathering trip to Kyoto and Osaka for an upcoming project. Read more.