Foxpoint Search — Professional services
Visual identity for a Sydney-based, corporate transformation consultancy
Background
An existing recruitment agency client reached out to us to help craft a new positioning for their expansion into the Australian market. Along with the new geography, the leadership team wanted to focus the new venture on technology and fintech recruitment.
Strategy
For the new brand, we felt that the new location and service focus presented the company with an opportunity — to create a brand specifically for their new niche.
We helped leadership understand that as the new brand’s positioning was to focus on the fintech and technology sectors, the brands would be known for two industries, and two locations. It made sense to separate the new brand, which could then have more of a modern aesthetic and build local-SEO benefits to its operating area.
— A personal approach to recruitment
— Technology-focussed, senior roles
— Roles across data, cloud, transformation
— The teams curious nature in their clients
Expression
The geometric, angular fox icon along with the bright green subtly illustrates the company’s fintech-focussed recruitment practice.
The fox shape, constructed from a grid, uses the arrow shape to carry the eye upwards and forwards through the logo, communicating Foxpoint’s energy.
— Master lockup
— Brand symbol
— Recognisable at tiny scale
We chose Geograph typeface to compliment Foxpoint Search’s identity.
