Hack Chinese

Hack Chinese is a web application that enables students to speak, read and write in Mandarin. Hack Chinese came to us to develop their visual identity.

To develop a brand that would exist in a primarily digital space was a new challenge, however, one that was approached with our normal process.

 
 
 

Discovery

First we dove deep into the subject, speaking with the client over a number of meetings to tease out the key messages that would need to be expressed by the identity.

Three key ideas of Hack Chinese were teased out for us to illustrate within the identity as visual metaphors; the app's unique use of Spaced Repetition; communication and personal development.

 
 
 
hack_chinese_028.jpg
 
hc_bg.jpg
 

Ideation & design

Inspired by Chinese typography and traditional calligraphy, we developed the logo to abstractly represent the company's initials HC. The visual identity is designed to be modular and flexible through the used of a square and balanced grid. The mark's flexibility enables application across all types of on and off-line platforms.

 
 
 
hc_pattern_001.png
hc_pattern_002.png
 
 
hackchinese_guideline.png
 
41f12b63298987.5acb961c7c0e6.png
 
hc_036.png
 
 
 
hackchinese_012.jpg
hackchinese_015.jpg
 
 

Information

Client: Hack Chinese Ltd.
Deliverables: Strategy, Brand Guidelines, Identity System
Year: 2018

 
 

Relevant Projects

 
GoSkills   —Re-focussing the e-learning platform

GoSkills
—Re-focussing the e-learning platform

Karavanstop   —Playful identity at the Hong Kong Airport

Karavanstop
—Playful identity at the Hong Kong Airport

 
bg_01.jpg