As the world’s largest hotel chain, Marriott International is continually anticipating their customers’ changing needs by offering new brands and services and expanding to new regions. Before opening their new Hong Kong Ocean Park Marriott Hotel, Marriott engaged BrandCraft to create a campaign for their in-house wedding events in Hong Kong.
While wanting to showcase their exquisite weddings venues and services, Marriott also needed to communicate that Marriott Weddings offer every couple a unique, personalized experience. The campaign would need to speak to couples who are looking to add a personal touch to their weddings.
A wedding at Marriott is not just any wedding: It’s the beginning of your special journey, a day that is uniquely yours. Being able to personalize your wedding is a way for you to say, to all you invited guests, this is us. Marriott Weddings makes that possible.