Future-proof brands aren’t just seen.
They’re believed.

BrandCraft is a Hong Kong-founded branding agency that brings a critical approach, grounded in research and shaped by a commitment to the craft of brand building.

Case Studies

Combining collaboration, strategy and craft.

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GBA International Clinical Trial Institute

GBAICTI is a government-backed, academically operated institute designed not just to conduct research, but to genuinely transform the conditions under which research happens.

Year
2026

Category
HealthCARE

Service
Logo Design, Identity System, Guidelines, Strategy, Website Design

HKU CDS Prospectus

School of Computing & Data Science

Empowering changemakers for the University of Hong Kong, the region’s longest-established higher education institute.

Year
2024

Category
Education

Service
Logo Design, Identity System, Illustration, Guidelines, Motion, Strategy

Humantics

Transformative ambition: Bridging boardrooms and factory floors, a brand that turns worker wellbeing into real-world business resilience.

Year
2025

Category
Professional Services

Service
Logo Design, Identity System, Guidelines, Strategy

JaneClare

Championing the science of natural skincare, JaneClare stands for clean without compromise. Our rebrand put purity and performance front and centre.

Year
2025

Category
Fashion & Beauty

Service
Logo Design, Identity System, Illustration, Guidelines, Naming, Packaging, Strategy

Client Relationships

You’re in great company.

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  • “I was a bit overwhelmed when I read the case study of our rebranding journey. BrandCraft injected new life into our brand. Adam and Shirley have a Western perspective but also fully understand the Hong Kong culture, which we needed for our brand refresh. It's been a wonderful journey, and we have received numerous positive feedback from our friends and clients. Thank you, Adam”

    Anthony Tong, Managing Partner
    Robin Bridge & John Liu

  • “We’re already using the brand templates, and we’re absolutely blown away by the design language you’ve created. Everything is incredibly intuitive, cohesive, and works seamlessly together. It’s been such a pleasure collaborating with you on this, and your delivery exceeded (our already high) expectations!”

    Amelia Smith, Partner
    Humantics

  • “BrandCraft genuinely care about your business. They come into the job with an open mind, they take the time to open your mind, and through the discovery process you learn a great deal about your own business including your place in the market you operate in. With these valuable data and insights, Adam takes his graphic design skills to create a brand that almost miraculously encapsulates the essence of the why, who and what of your business.”

    Phillip Georgiou
    Managing Partner, Georgiou Partnership

  • “The new brand and logo received overwhelming praise from the client’s membership, who complimented the modern look and feel. BrandCraft delivered materials that grabbed attention while articulating ideas to non-native English speakers without words. Their reliability stood out.”

    Noeleen O’Hara
    Communications Manager, ASTP

  • “It was a pleasure to collaborate with Adam and Shirley from BrandCraft. They were incredibly responsive and helpful throughout the entire process. They are passionate, kind individuals with a lot of energy which made the experience enjoyable. Their professionalism and dedication shone through, and we truly valued their hard work and commitment.”

    Tina Shum
    Founder, Raw Lily

  • “I have been collaborating with BrandCraft for some years now, I love their vision & sense of creativity and flexibility. from website to logo branding and designing my photography books, they have always nailed what I had in mind, adding their touch. I couldn't recommend them enough. I am also working on new projects and will definitely ask them to help me again!”

    Harold de Puymorin
    Founder, HDP Photography

  • “We are thrilled we took the opportunity to work with BrandCraft. BrandCraft helped us tell our story in a concise, long-lasting way that our colleagues and customers can equally get behind and champion as we grow. The team pushed us to be critical of our brand, and ambitious in our vision, and the whole team enjoyed the process.”

    Daniel Nalesnik
    Founder, Hack Chinese

  • “When we set out to find an agency for our rebrand, we learned quickly that brand identity means something very different from one studio to the next. For some it’s just a service value add. For us it had to be the foundation, and that is exactly how BrandCraft treated it. Adam took the time to understand MS Group's history and where we came from, then translated our core principles of precision and safety into a sharp visual identity. He used mechanical drawings and lines as the foundation, so the design speaks the same language as the work we do on the factory floor. The result feels engineered rather than decorated, which is exactly right for who we are. That is the BrandCraft difference. They captured who we are as a manufacturing partner to world-class brands, and it gives us an identity built to carry the company forward.”

    Leonard Cheung
    Executive Director, MS Group Holdings