We are an independent branding agency founded in Hong Kong. Dedicated to our craft, we help clients build thoughtful, distinctive brands that communicate with clarity and purpose.
Expertise
Brand first. Always.
Brand Strategy
Clarify what sets you apart and define a clear direction for your brand.
Logo Design
Create a distinctive mark that expresses your business and builds recognition.
Brand Identity Design
Develop a visual language that brings character and consistency to your brand.
Rebranding
Evolve your brand for its next chapter while retaining what people recognise.
Communications Design
Bring your brand into everyday use through guidelines, packaging and communications.
Web Design & Build
Create an intuitive experience that reflects your brand and compels your audience to take action.
Case Studies
Combining strategy, craft & collaboration.
GBA International Clinical Trial Institute
GBAICTI is a government-backed, academically operated institute designed not just to conduct research, but to genuinely transform the conditions under which research happens.
Year
2026
Category
HealthCARE
Service
Logo Design, Identity System, Guidelines, Strategy, Website Design
School of Computing & Data Science
Empowering changemakers for the University of Hong Kong, the region’s longest-established higher education institute.
Year
2024
Category
Education
Service
Logo Design, Identity System, Illustration, Guidelines, Motion, Strategy
Humantics
Transformative ambition: Bridging boardrooms and factory floors, a brand that turns worker wellbeing into real-world business resilience.
Year
2025
Category
Professional Services
Service
Logo Design, Identity System, Guidelines, Strategy
Client Relationships
You’re in great company.
Client Stories
A shared ambition for better brands.
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“The result feels engineered rather than decorated, which is exactly right for who we are. They captured who we are as a manufacturing partner to world-class brands.”
Leonard Cheung
— Executive Director, MS Group -
“The new logo and packaging system have been exceptionally well received by our clients. The rebrand has been instrumental in supporting our continued growth.”
Angela Lee
— Founder, JaneClare -
“BrandCraft helped us tell our story in a concise, long-lasting way that our colleagues and customers can equally get behind and champion as we grow.”
Daniel Nalesnik
— Founder, Hack Chinese -
“Four years later we remain delighted with it; the colours are so expressive and the design so versatile that ASTP is now easily recognisable worldwide.”
Noeleen O’Hara
— Communications Manager, ASTP