What a year! A look back at our most creative year yet.

Deep-dive into our strategic approach to brand building.

A great brand strategy has the ability to humanize an organisation.

Navigating the ever-evolving business landscape — why 2024 will be the year of the rebrand.

In this series, we explain the approach and process we bring to every branding project.

As with every project we undertake, this was a completely unique process.

Thoughts on the much-discussed, HBO rebrand.

Waxing lyrical about all things about logo.

Logos and marks from 2021 and 2022

Adam talks to Campaign Asia about the challenge Tesla faces in 2023.

Japan's prefecture flags can teach us a great deal about branding and visual identity design.

An overview of our four-stage branding process.

The industry of branding, in 2022.

We’re excited to share that we’ve been working with Colgate on a new product launch across Asia.

Logos and marks from 2019 and 2020

Adam speaks to Campaign Asia about the current challenges that the HSBC brand faces.

We are thrilled to share we are working with HKEX on a long-term brand development project.

We’re thrilled to announce the launch of BrandWerks, our new brand strategy resource.

To build equity in an audience, brands must be both purposeful and consistent.

A great brand is more than the sum of its parts. Core principles of any brand builder.

A brand’s core values must be discovered in order to create and communicate a compelling brand. During the brand strategy process we uncover core values.

How can you classify a logo, as good or bad? What are the principles that can we apply to logo design?

Rebranding is often an organisation’s first haircut. A successful rebrand will improve your business in three ways.

The practice of branding design is more akin to architecture than to fashion or graphic design.

Logos and marks from 2017 and 2018

A brand is a person’s gut feeling about a product, service or organisation
— Marty Neumeier

As BrandCraft develops as a branding studio, we continually look to evolve our process, to improve our practice, service and output.

Simply put, it’s the difference between Tesco’s Cola and Coca Cola. Let’s look in a little more depth.

It has been a while since our last blog post about our design process, I thought it was about time to check in, consider and update.

You can find inspiration in everything. If you can’t, then you’re not looking properly. — Paul Smith