February 3rd, 2018
We have recently relocated to a new studio space in Wong Chuk Hang. Just opposite the MTR, the studio is just 10 minutes from Admiralty, but far enough to enjoy the quiet and space. Our studio will allow us to expand as we grow the BrandCraft team. We are very excited to create our space into a creative loft studio, lots of natural light, plants, and flexible creative and photographic area. I look forward to sharing the space with our clients, collaborators and growing team.
To mark the growing team and our new space, we thought it a moment to develop our own brand. We have created a dynamic logo comprised of 6 individual b-characters to be used on our website, social media, print and studio signage. The idea behind the new dynamic mark is to illustrate BrandCraft’s team growth and the versatility of our practice as a Hong Kong design studio.
About the author, Adam
Adam is the design director of BrandCraft. Originally from the UK, Adam graduated with a Masters Degree in design from Goldsmiths University of London. Adam is a member of the New York Art Directors Club and D&AD. In 2014 Adam was shortlisted for Design Week’s Rising Star Award and in 2015 was appointed as a Global Brand Consultant for JP Morgan.
Adam has worked with clients in the UK, USA, Hong Kong, Tokyo, South Korea and China and has had self-initiated art and design projects exhibited at various galleries and museums including the Victoria & Albert Museum of Art and Design.
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